One of my favorite Dentsu projects was getting to write search engine optimized copy for Bergdorf Goodman, the go-to brand for designer and luxury goods since 1899. For this project, I wrote SEO-friendly copy for luxury products in fashion, fragrance, beauty, home goods, and more.

This project drew on my longstanding love of the fashion and beauty industry. I already knew many of these labels and their “holy grail” products by heart.

The biggest challenge was to naturally weave in the keywords with the upscale, sophisticated tone that defined Bergdorf Goodman’s brand identity, while also showcasing the luxurious products on offer.

Ultimately, I wrote and edited copy for about a dozen different pages on the brand’s website.