Adobe / DENTSU CREATIVE
Make it yours with Adobe Lightroom.
GOAL: Drive awareness and demand progression for Adobe Lightroom’s mobile app with a three-pronged campaign including landing pages, paid social, and emails.
RESULTS
Driving downloads for Lightroom mobile, including a top-20 ranking on The App Store charts.
Contributing to 100M+ lifetime downloads on the Google Play Store
Ranked #3 top-grossing Photography app on the Google Play Store.
