Adobe / DENTSU CREATIVE
Make it yours with Adobe Lightroom.
GOAL: Drive awareness and demand progression for Adobe Lightroom’s mobile app with a three-pronged campaign including landing pages, paid social, and emails.
RESULTS
Driving downloads for Lightroom mobile, including a top 20 ranking on The App Store charts.
Contributing to 100M+ lifetime downloads on the Google Play Store, as well as being ranked #3 top grossing Photography app.
