While writing at Dentsu Creative, our client Adobe set out to release their industry-leading video editing program, Premiere Pro, on mobile. Working with a group of copywriters (from both the Dentsu and Adobe teams), we collaborated to craft a creative architecture for the landing page, promotional material, and more to give the release the fanfare it deserved.

This release led to coverage in Forbes, The Verge, TechCrunch, Mashable, CNET, PCMag, and more, bringing in plenty of brand attention from across the tech world and beyond.