GOAL: Write creative architecture for Premiere on iPhone launch, driving awareness and downloads.

RESULTS

The success of this release earned coverage in Forbes, The Verge, TechCrunch, Mashable, CNET, PCMag, and more, bringing in plenty of brand attention from across the tech world and beyond.

The release also drove considerable downloads in the first six months, along with curated selection in The App Store as a leading video app.