An exercise in blogging.

Mission: Write a calisthenics guide the Under Armour Playbook. (Link)

Right: A sample of the workout plan.

RESULTS:

• The top-performing content page on the Under Armour website for December 2025, generating thousands of clicks with particularly long session duration for users.

• Achieving high SERP ranking for key search terms (below).

As an avid gym-goer, I was eager to take on this assignment.