Under Armour / DENTSU CREATIVE

An exercise in blogging.

GOAL: Write a calisthenics guide the Under Armour Playbook. (Link)

RESULTS

• The top-performing content page on the Under Armour website for December 2025 thru March 2026, generating thousands of clicks with particularly long session duration for users.

• Achieving top 2 SERP ranking for key search terms.